Serious Game & Apps

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Project SMARTUP is the result of a cooperation effort between higher education institutions, companies, the European Crowdfunding Network and business foundations from 9 EU countries and Stanford University.
The aim of the project is to develop innovative Startup Master & Advanced Reflective Tools through cooperation, based on the idea that students need entrepreneurial competences to succeed: both hard (about management and innovation) and soft and transversal (incl. those for self-awareness and resilience).
The main project goals are:
- to create a synergic innovative learning pathway – the Master programme – that will combine both traditional and new contents with new teaching tools, serious game, webinars, mobile apps, with a particular focus on mentoring and coaching through an integrated approach
- to stimulate the entrepreneurship potential of EU students and talented youth in general, and to guide them through a pragmatical learning path
- to realize one of the objectives of Bologna Process through quality assurance and the accreditation (ECTS) of the pathway
- to build a European community of students, start-uppers, researchers, entrepreneurs, and business angels where participants can share their experience.

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Thank you Monday Brand for a great lecture for our SmartUp Master students today on branding on our Growing the business module. We learned a lot and this helps us to take our start up businesses forward. ... See MoreSee Less

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SMARTUP will offer useful support to face the challenges inherent in the entrepreneurial process, incl. offline and online tools to help students in the early stages of enterprise development, from crafting their idea to accessing finance. A smart open space will help future entrepreneurs to share knowledge and know how, but also tricks and tips, and face the start-up challenge. This community will be animated by students, start-uppers, teachers, mentors, entrepreneurs, and investors. A new Master programme, developed and tested by the universities in close cooperation with the other partners, linked to online instruments and contents will play a key role. SMARTUP will integrate contributions from academic institutions and business organizations by means of new methodological approaches, in order to produce 2 main outputs: an innovative Master on entrepreneurship and an inclusive web portal for students and start-uppers willing to improve their entrepreneurial knowledge and mindset.

Popular Coaching Rooms




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Upcoming Education Webinars to feed your brain.

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If you wish to discover more please contact smartup@unimib.it
Organizing a crowdfunding campaign
9:00 am - 1:00 pm

The webinar will provide an introduction on crowdfunding functioning mechanisms and different models, and outline of main features to be considered when setting up...


If you wish to discover more please contact smartup@unimib.it
Marketing strategies for startups
9:00 am - 1:00 pm

The webinar will revolve around the pillars of marketing strategies that every start-up entrepreneur should perfectly master: Storytelling and brand positioning, how to build...

Latest News

Education news all over the world.

Francesca Passeri
February 1, 2018

SMARTUP Class of 2018

Francesca Passeri
November 30, 2017

The SMARTUP Project welcomes its selected students!

Francesca Passeri
October 2, 2017

#2 Newsletter – September 2017

Check Out Our Trainers

Learn from proven professionals in their field of work.


Paula Peiro

Project Developer
Paula Peiró García has a Master’s Degree in Business Administration by the University of Valencia (2008-2013)

Elsa Ferreira

Project Manager
lsa Ferreira Nunes is Managing Partner at IrRADIARE where se also works as a project manager.

Rita Bonucchi

Full responsibility for the management of the company.

Tony Romani

Managing Partner
Provided M&A advisory and consulting services to financial and non-financial enterprises

Isabelle Bernard

Business Manager
+20 years covering West-Africa (expertise in Business development strategy in West Africa)

Stoyan Yotov

Monitoring Expert
Technical / financial monitoring & evaluation of EC LIFE+ Nature & Environment projects in Bulgaria, including office and field visits of open projects, ex-post visits, deskwork, platform and inventory meetings, report evaluation writing, supervision, and training provided within the External Monitoring Teams of ASTRALE and NEEMO EEIG consortiums, functioning under the project “Technical assistance for the monitoring of LIFE projects (action grants and operational grants), communication about the LIFE programme and other linked activities”:
Ovidiu Paraschivescu_Mentor_Teracomm RO

Ovidiu Paraschivescu

Startup Owner
Designing consultancy on product strategy and identify the simplest software solutions in today's busy and complex landscape of opportunities, a field not yet present in the Romanian market.
Catalin Clemente_Mentor__Teracomm RO

Catalin Clemente

Chief Commercial Officer
Finding a great deal of personal satisfaction in developing others.
Svetoslav Novkov – Pic

Svetoslav Novkov

Doctor of Philosophy (PhD) in Industrial Engineering and Management
Interested in Innovation & Design Management, Smart Cities, Sustainable Development, Business Incubation, Business Clustering, Marketing Management, Industrial and Production Engineering and Management, and IT business ventures
Ivan Nenkov – Pic

Ivan Nenkov

Project manager in 7 EU funded projects
Interested in virtual desktop infrastructure (VDI), videoconferencing, cryptocurrencies, mining rig hardware, web development, and other IT-related issues

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